We – Martijn and Michael – got to know each other while working as UX designers at an industry market leader in the Netherlands. Right from the first day of our collaboration we have operated as a close duo on a wide variation of projects and design disciplines varying from product, user interface and service design. We know that implementing a more user-centered product development process is a common challenge in industrial companies. But we also know how to overcome those challenges, so for us that meant: 

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1 + 1 = M2

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This means you won’t have to become a full-fledged design agency, but we bring just enough design thinking into your companies’ culture. Of course as user-centered designers, we practice what we preach. We don’t take over your process, we facilitate and support you in adapting your processes. Such that you can adopt a more user-centered product development process.

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Within a functionality driven environment, we will shine a light on your users’ perspective to ensure maximum value and improved user experience of the end-product. We don’t just want to perform a black-box magic trick (which we can). We want you to understand why we, do what we do. Only that way, we can bring design to life in your company culture.